Karen Stahl, Affiliate Partner

Pathfinder Innovation

Pathfinder Innovation is a full service market strategy and research boutique with one dozen highly experienced professionals. Founded in 1985, Pathfinder has become one of the pre-eminent qualitative and quantitative firms in the New England area by helping clients grow ROI through Innovation. Pathfinder's deep expertise in packaged goods and retail new product development, customer loyalty and satisfaction marketing, and branding and positioning have helped clients win by uncovering unique customer insights that drive overall equity and stakeholder value.

Pathfinder specializes in large-scale attitudinal studies for both consumer-focused and business-to-business companies. We have conducted numerous brand equity, awareness and imagery studies, attitude and usage studies, customer segmentation, and satisfaction studies for both agencies and clients. Finally, because of the varied backgrounds represented by our professional staff (including client side experience in advertising, marketing, and loyalty programs, among others), we can provide our clients with not only the best research product but also in-depth marketing implications and insights from that research.

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